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Although the spring exhibition of the first lighting fair in 2014 has come to an end, the new scenery during the exhibition still makes people unforgettable. In the past, when it comes to lighting exhibitions, people will think of the world of lights. However, in the A-show of the Spring Fair of this year's Expo, they show different scenery to domestic and foreign merchants, that is, the soft-packing area; in addition, exhibitors It is not limited to lighting companies, and there are also individual home decoration companies that have entered the field of vision. The combination of soft clothing and lighting is in response to the needs of the times, and it is also the lighter who knows how to integrate the lamp culture into life, and at the same time better display the product characteristics.
Let the light have emotions to follow the development of society, and people's life rhythm is accelerating. This phenomenon is particularly evident in these first-tier cities in the north, Guangzhou and Shenzhen. At the same time, the development of the fast food era has also made people gradually realize the requirements of their living environment space, and lighting is the most important design link in the home environment.
American modern architect Louis Kang said that light is the magical manufacturer of space. At present, in the entire market of the lighting and lighting industry, intelligent lighting has gradually surfaced, it can arbitrarily adjust the color temperature, and can also change the light according to different scenes, which have been gradually tried in various occasions.
It is reported that in the cabin lighting design of the Boeing 787 Dreamliner and Airbus A380, the design of the aircraft cabin is used for the application of the mood lighting system. Both models are illuminated with LEDs, including ceiling lights, side wall lights, cockpit dome lights, reading lights, etc., and the mood lighting is fully chromatographic and can simulate the whole day from early morning sunrise to refreshing afternoon to sunset. Natural light, these lighting effects may even alleviate the discomfort caused by jet lag. With precise design, the LED lighting system will likely help people to gradually adapt to the day and night of the destination time zone on the aircraft.
At present, emotional lighting is mostly used in LED ceiling lamps. The home environment and office space are most commonly used, but the smart lighting products with dimming and color adjustment are still in the market, and the market acceptance is still needed for some time. Even so, there are a small number of merchants that fail to let consumers better understand the characteristics of smart lighting products. They spend a lot of thoughts on the decoration of product stores, and they are presented with soft-packed designs. Some corporate executives call it for the time being. Experience Hall. In the design of the experience hall, the company began to try to innovate, abandon the old methods of the past, and upgrade the past full store product upgrades to today's soft lighting combination. In the experience hall of enterprise products, some LED companies only hang 35 LED lights, and the soft clothes are arranged in various ways. According to the positioning of the products themselves, different scenarios are simulated to bring a new buying experience to the merchants. .
Let the soft clothes set off the light. Liu Diqiang, the managing director and chief designer of Guangzhou Jingsen Lighting Design Co., Ltd., proposed a concept: Light is the language that describes the space, and people pursue a visually comfortable lighting experience in the future life. The light emotion is not only the lighting itself, but also the layout and layout of the surrounding environment.
The lighting and lighting industry is constantly changing with the needs of the times. In the sales process, it is not only selling lights, but also adding soft elements. The main categories of common soft and lighting are European lamps, crystal lamps, lanterns, American lamps and so on. Whether in the exhibition or in the company's showroom, the layout of these companies generally pursues a luxurious and elegant atmosphere, perfectly presenting the product characteristics, whether it is a delicate design or a light illumination.
During the spring fair of this year's Fair, some soft-packed companies entered the market. Among them, there is a home decoration company Vanessa. It is said that the company mainly produces classical phonographs, classical floor clocks and new antique furniture. It has also cooperated with Huayi and Da Vinci to participate in other exhibitions, with classical soft accessories to set off noble luxury. European lamps and American lamps and other products.
Perhaps in the near future, lighting and lighting companies will not be able to cooperate with home furnishing companies, but will drive each other's sales. It is understood that Zhongshan Guzhen Zhaoben Lighting will use its brand advantage and mature market operation mode to directly put into the home lighting industry, so that the engineering lighting and home lighting will form a linkage effect with each other, because the consumer group of home decoration is fixed. On this basis, not only has a fixed market purchasing power and stable customers, but also increases market share and accumulate new customers.
During the visit, the author observed that some companies that make large-scale products such as European lamps, lanterns, and crystal lamps, most of the stores will house some luxury homes to set off products, such as high-grade suede sofas and decorative paintings, or small accessories. Photo frame. According to a shopping guide of a European-style lamp company, these soft decorations are also considered as one of the products sold. Some customers will buy small accessories together when buying lights, but few of them are large. Will buy, after all, is home, most customers are concerned about professional home store differentiation.
Obviously, although the soft clothes are combined with lighting, it is still very difficult to realize the sales of each other. At most, the soft clothes only serve as a green leaf.
Buyers commented Mr. Chen from Foshan: When choosing lamps to buy lights, they usually choose to decorate the store with a more stylish style. The first impression of the product is also derived from this. There are also a lot of shops selling lamps that are very elegant, and they are not inconsistent with the products. At least our consumers look very comfortable.
Miss Li from Huizhou: It is very common to use furniture or some small accessories to decorate the lighting store. It is only common to buy lights, but if the furniture furnishings or accessories are suitable, The price will be reasonable to buy home.
In terms of sales, the combination of soft-packing and lighting is not necessarily significant, but it also shows that the lighting and lighting companies that appear in the lighting industry are paying more and more attention to the culture of the lights, and they are also very grounded. Knowing how to use the product to combine the layout of the home environment, and further strict requirements on the design of the lamp, let consumers buy the lamp back is not just a display or a practical product.